Keyword density
refers to the number of times your keyword appears on the page in
relation to the total number of words. For example, if you have 500
words on your page and your keyword appears 10 times then you have a
keyword density of 2%. This is a very important factor when it comes to
doing On-Site SEO.
Scouring
the Internet, the search engines score and rank sites for their keyword
density, keyword positioning, keyword headings, keyword styling, and
keyword existence in title tags, amongst other On-Site data. During the
creation of your content take note to focus on developing a keyword
density of 2% to 5% in natural organic sounding manner. Oftentimes, when
attempting to achieve optimal keyword densities individuals get so
caught up that they allow the text to sound too “spammy”.
If
the written text does not sound natural, isn’t well researched and well
written, it will not rank high. Dropping your keyword over and over
again in an attempt to quickly wrap up your content creation tasks will
allow it to sound forced and poorly written, and as a result get you
demoted in the rankings.
No
matter what you set about writing that’s attached to the site you’re
working on, take the time in creating content that is well written, with
keywords that are spaced well enough apart and sound natural and
flowing and not forced.
Certain
other rules should be followed and adhered to when composing your text,
laden with keywords. A good rule of thumb is to ensure that your
keyword appears once in the first sentence and once in the last sentence
of your page’s content. Space the rest of your keywords out
periodically throughout the balance of the text, trying not to place too
many keywords in any one single paragraph drastically more then the
others.
If
at all possible try to achieve a word length of at least 500 words for
each page and post that you put out on the site. I’ve come to notice
that content that’s over 1000 words ranks even better, so if you’re able
to achieve this length of content for your page or article without
making it sound drab or spammy, then I highly suggest you do this.
The
distribution of your keyword, and the care that you take to write a
well thought out, well-researched piece of content speaks volumes to
Google and the other search engines indexing your site. Ultimately, not
only does this bolster your SEO, it provides significant value to the
reader of the content. By providing value, you’re indicating that you’re
an authority, and by being an authority, your rank increases.
Having
never written a piece of content, you may find some of this difficult
at first, especially when attempting to distribute the keyword
throughout the content without making it sound too forced. This will
take some practice and getting used to and while you can outsource
something like this, I highly recommend that you get acclimated to
writing rich content with proper keyword distribution. It’s an excellent
skill to have no matter what type of marketing you set about doing in
life.
No comments:
Post a Comment